I used to dream of running my own literary publication. I'd spend hours thinking up names, whittling the focus, and pondering fonts. Money (and a few other things) prevented it from ever being anything more than a fantasy. Eventually, I let it go.
But, though it's gone, the memory remains.
(My county's name) Literary Review
Types of work accepted:
Poetry (of course) with visual art and a smattering of flash prose in all genres. Each piece will leave the reader with some type of hope or light, regardless of the subject/genre.
The "magazine" would have a website, but people would receive an actual object. Each issue would be individual cards in a small box with artwork on one side of each card and text on the other. Or a series of postcards sent out at various times.
My favorite idea was a small booklet with perforated, thick pages one could tear out and use as bookmarks like these. Something beautiful that was also practical. The website wouldn't hinder sales of the publication even if it had entire issues on display.
Whimsical without childishness. It's difficult to pin down because individual works act as their own experience, but there would be a touch of sweetness and magic. The font would be something readable but also better for people with dyslexia and I'd research braille as an addition.
Most literary magazines are stuffy because they try to present themselves as "serious literature". They become homogenized in look and tone. I didn't want that.
I don't dream much anymore but, though I still have a couple goals I fight towards, I get a bit wistful remembering what I used to let myself think of having/doing. At least it was a lovely diversion.