Discoverability is such a nice word. It reminds me of voyages and tourists taking pictures while finding drops of paradise not on any map. Oh, and it also gives me undiluted nightmares.
I’m terrible at branding. I don’t write fiction, so characters are not going to be a brand. I don’t have BOOKS, so similarly stylized covers aren’t possible. Even my genres are all over.
So, how do you brand a poet and short fiction writer who writes horror, and literary, and fantasy, and (on occasion) romance? I don’t want to “just pick one” and I can’t split an audience I don’t even have. None of those sections of people would ever amount to NEEDING their own categories.
I write short pieces. Maybe that’s something. I don’t always write from a female point of view, but mostly. I don’t often write about my disability, but it’s exceptionally visible. I don’t know if I want to “use” my disability as promotion, though. But I don’t hide it from editors.
Everyone advises you to start your “platform” early, even before completing a book, and every effort I have made has fallen into churning waters. I’m pretty damn hopeless at it, though it could be because I DON’T have a book. Or maybe because I’m boring as hell.
Does having an audience matter when all a writer has is a scant amount of pieces circulating on the Internet? When does a writer realize they obsess more about finding an audience than actually pursuing art?
I wish I didn’t have to worry about these things. Maybe I only worry because everyone says writers should. But, if I don’t try to find my readers… will they find me?
What do you hate most about branding and promotion? What is the best advice on marketing you have ever received? What has been your largest branding/promotional/marketing failure?