Tuesday

Failure to Launch (Party)

On the 19th, I was set to have my book's virtual launch party on YouTube. I researched the key ingredients to a great event, created cute graphics, promoted it on social media, and made sure my Internet could handle the platform. I've had my channel for years and thought I tried to stream there before...

... but apparently not. I needed to verify my account. Okay. My husband frantically punched in the code while I laid out copies and swag on the table in front of me and tried not to cry as OBS Studio refused to let me go live. Then, we learned YouTube has a waiting period (24 hours) before streaming is enabled. And it was fifteen minutes after my start time.

I mentally panicked. I'm used to Twitch as a streaming service but not YouTube. I had my husband create a Twitch channel for my launch, told everyone about the change of plans, and went live ten minutes later. I knew few people would see the pivot. I knew I shot myself in the foot. I knew I didn't really have options.

The live ran smooth, and I gave it everything I had. I was approximately halfway into it before someone talked; he was the only person who did, but my statistics claimed six people stopped by (though one was a bot). It was a better turnout than I thought, but there weren't enough people to do a Q&A session or proper giveaways. 

Twitch has a stream archive feature where replays are stored for a week and creators have the choice to upload them elsewhere. I decided to do the giveaways in my YouTube comments after I uploaded the replay there, only to learn the archive option isn't on by default. I was too upset to check before starting stream. So, no archive. No opportunity for giveaways. I almost broke down entirely but laughed instead.

Now, I'm faced with a decision: Do I try for another launch party next month, or do I just hold a giveaway on my blog/YouTube? I'm not sure. I feel as though no one will bother attending a relaunch, especially in December. My in-person event will be in January, so the holidays won't be as pressing. 

And I have no idea what to do with the Twitch channel. Do any of you even want to watch me gab about random things once a month? 

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