I'm hopeless at marketing, though I tried implementing strategies on this blog and Twitter for years. Now, social media is just something I use the way I want—the way I want doesn't bring new readers. And, I have two chapbooks coming out within a year of each other.
What I considered but rejected:
1. Instagram - A lot of poets have success there, but I don't think it's a good fit because it's a younger person's site, it requires constant images (something I'm not good at), the technology I mainly use doesn't like it, etc. I might be shooting myself in the foot.
2. A newsletter - I can barely keep up blogging! Maybe five people read my posts, so I doubt more would be interested in a newsletter. To the two people who had a flare of hope for more boring updates from me: I'm sorry (you can sign up to receive blog posts in your in-box, though).
3. Tumblr - It's easy for posts to go viral there, but I don't need another blog.
What I plan on:
1. Screaming, crying, and panicking.
2. Blog changes - I plan on changing the tabs, creating a "buy" page when the time comes, revising the "About Me/Contact" page, and more things. The theme and such will remain pretty much unaltered.
3. A Facebook author page - The learning curve won't be severe for me because I've used Facebook for years and, since I keep my personal account locked down fairly tight, I'll be able to communicate better with people I don't know.
4. Virtual launch parties - I'm not sure where online they will be, but there will be giveaways, sample poems, and more stuff. I'll try to make them interesting.
5. Readings at the local library - Launch parties offline are overboard for chapbooks, but readings are rarely a bad idea.
What have you found success with when it comes to marketing and promotion? What didn't work at all?